At The Plant, located in Times Square, NYC, East End set out to re-imagine the workplace with modern environments, cutting-edge technology, and inspirational design. Everything dated and bland was upgraded, including the lobby, elevators, and corridors. Contemporary and creative offices were constructed with the expanding TAMI sector in mind, unlocking business potential and creativity with one tenant at a time. A proprietary, state of the art, fiber-optic technical communications backbone was wired into The Plant’s infrastructure. And to literally top it off, a park-inspired roof deck with conference center was installed so that tenants could work efficiently outside their own space, sponsor private events, and simply recharge their batteries with a panoramic view of the Manhattan skyline.